Documentary Film Treatment

I have written this treatment for the documentary we are making about the Fruit Market area regeneration.



The Fruit Market area on Hull Marina is being transformed to the point that it will be almost unrecognisable compared to how it was.

So far nearly £5M has been spent on regenerating the much-loved area that is seen as the cultural hub of the next City of Culture, but will it survive the work?

A team of students are going to introduce us to the area, show what was, what is and what, hopefully, will be as this formerly dilapidated old area is breathed back to life for new and old established businesses and creative works.

With the eye-catching new C4Di building and The Deep to attract the roving eye of the multitude of visitors expected in 2017, and other iconic places such as The Minerva public house and Fruit warehouse theatre what does the future hold?

What does the regeneration mean for the famous Humber Street Sesh music festival and the Freedom Festival not long after that?

Will the Humber Street area be ready for its own events in 2016 to provide a prelude to what is destined to arrive the following year?

Project Update

It is now official, I will be working on the Hull FC Community Champions initiative for my self initiated project and I have also had an email now from my contact this morning.

In my email to Ash Foster I mentioned ideas such as videos, interviews, social media work and a small magazine about the initiative, my initial email and his reply are copy and pasted below.

Hi Ash

We spoke at the community champions launch at The Deep. I am studying for a BA (Hons) degree in Journalism and Digital Media at Hull School of Art and Design and doing work experience at the clubs media department at Wykeland House.
I have been given an assignment as part of my degree called a self initiated project and I would like to base my project on the Community Champions initiative if possible please?
Basically this would include me advertising the initiative on many platforms whilst also submitting the work for my degree. I could use platforms such as social media, filming and writing.
I could create a documentary and an 8-16 page pull-out and conduct interviews with anyone involved with the project.
Tom Gooch has given me your direct number which I tried ringing a short time ago, if you would like to contact me direct to discuss this my mobile number is *********** and my home number is ***********
Alternatively you can email me back, any contact in the next few days would be massively appreciated.
Kindest Regards
Ian Peter Judson

Hi Ian,

Thanks for your email this all sounds very interesting.

How about we meet up for a coffee to discuss further? When are you free next week?

Kind Regards

Ash Foster

Partnerships Manager

Hull FC Foundation

Hi Ash

I am free about 11am on Tuesday if that’s good for you?

I really appreciate you allowing me to do this work and I can assure you that I will be working extremely hard on this project.

That’s good for me, whereabouts are you based?
Kind Regards
I live in the town centre and study at Hull School of Art and Design, where would be best for you to meet me?

Shall we say Starbucks in St Stephens?
Kind Regards
Yes that’s fine for me, I’ll see you there at 11am on Tuesday, thank you so much for this.

Kindest Regards

Hull FC Community Champions Launch

Super League club Hull FC have launched their Community Champions initiative at their #BeAHero day breakfast event at The Deep.

The purpose behind the initiative is to help underprivileged children turn their life around through the power of sport.

The club have set a target of raising £15,000 by the end of today and increasing that to £50,000 by the start of the 2016 Super League season in early February.

The presentation was made by Hull FC chairman Adam Pearson who revealed some frightening facts explaining: “Some of the areas of Hull are in the top 1% of deprivation in the country.

He also said: “44% of children in those areas of Hull live in poverty.”

The idea for the initiative is to give children complementary Season Pass memberships through the Hull FC Foundation, they will be picked up on match days, taken to the KC Stadium, given food and pre match entertainment, see the match and taken home afterwards.

Children aged 5 to 19 will also be given access to education and training to further help their future development.

Alan Johnson MP for Hull West and Hessle is supporting it and made an appearance at the breakfast launch and spoke about the importance of sport to help children he said: “This is a fantastic gesture from Hull FC and a worthwhile campaign that will allow us all to become Community Champions and reach out to young people in our region to give them the opportunity that otherwise would pass them by.

He also said: “I am extremely proud to be to be an ambassador for this project which will make a difference to the lives of many young people and I’m sure will leave a legacy in terms of promoting fans and players of the future and healthy and happy lives.”

Hull FC and former New Zealand international Iafeta Palea’aesina will be another ambassador for the initiative.

Another club community champion Jon Hilton gave a talk about his background and why he is also supporting the initiative with an impassioned speech which resonated with all who were present at this emotionally charged event.

FC Voices representative at the launch Lisa Jewitt said: “It’s a great initiative, FC Voices are proud to commit to this and help raise the money the club needs for it.”

The club need people to spread the word and get people and businesses to commit to this and leave a lasting legacy for the generations moving forward, people and businesses can pledge anything from £5 upwards and the club will match the donation.

The initiative will also be run in memory of former Hull FC and England youth player Bradley Parker who tragically died in a car accident earlier this month.

People can pledge by calling Ash Foster on 01482 327200 and you can find out more and pledge online at

RICS Gives Major Design Award to Iconic Hull Bridge.

Hull’s iconic Scale Lane Bridge has achieved a ‘Highly Commended’ award at the Royal Institute of Chartered Surveyors (RICS) Awards 2015.

The bridge, which is the first footbridge of its kind in the UK, received the recognition in the Design through Innovation category, which was won overall by Esholt Bio Energy Project in Bradford.

The awards recognize the talent and ingenuity of property professionals who create stunning properties and projects across Yorkshire and Humber

Hull City Council’s City Streetscene Manager Andy Burton received the award on behalf of the council and project partners Homes and Community Agency and architects McDowell + Benedetti.

Project Manager for the Homes and Communities Agency Jacquie Boulton was delighted with the award, she said, “The continuing success of the bridge highlights the impact that partnership working can have.

“This commendation recognizes the quality of the design and construction of this bridge which provides a valuable connection between the old town and the east bank of the River Hull.”

Manager of The Lion and Key pub Christina Fleming also spoke about the connection the bridge provides, she said, “There’s been much more footfall here since it opened.

“Our regulars come in more often than they used to because of the direct link, rather than having to walk all the way round and quite a few people come just to see the bridge in action on a weekend.”

The bridge creates a unique pedestrian route between the city’s museums in the historic old town and The Deep as well as accommodating river traffic and being the only moving bridge in the UK that people can stay on as it moves.

Hull City Council operates the bridge every Saturday and Sunday for residents and visitors to enjoy, in addition to the movement for river traffic.

qh_1375972316300_Hull Bridge - news 1