More Emails

Hi Ash

I have put together a word document detailing the sort of communications I’m expecting to put on the Facebook page.
I won’t put anything on there apart from the graphics until I have your approval to do so. I will also start using the graphics on the Lucid Press design for the supplement that we spoke about.
I also have the client brief of everything we discussed written up ready for your go ahead once you’ve seen it so I believe a meeting between myself and you, to just go over the finer details and for you to sign the brief, asap would be very advantageous if possible please?
Kindest Regards
Ian Peter Judson

Hi Ian,

Just looking through the plan, Ive noticed that there is a few mentions of players of promoting this and this seems to be a focus. Unfortunately we can’t rely much on the players to promote this in videos and regular posts. This is one of the ways we have to get creative at Hull FC as the simple answer would always be to use the players but they simply don’t have the amount of time that they get requests for.

If we can look at other similar charity sports campaigns that have been innovative through their use of social media that would be very handy.

Kind Regards

Ash Foster

Hi Ash

I don’t mean to use endorsement by the players over much just at the occasional time when one of them might have time although I do absolutely understand that they won’t be available very often.

I seem to remember a mention that it is mainly young people at the Warren in the town centre who are benefiting so I wondered if I should maybe approach JJ Tatten to interview him for the Facebook page possibly?

Hi Ian,

That would be a great idea, if you could let JJ know that you are working closely with myself to promote the project and the organisations that we work with as I’ve worked with on this with JJ and I know he would be happy to help in that regard.

Please could you confirm the type of questions you would be asking him and maybe I could add some that I think would benefit it from our point of view of attracting more business sponsorship.

Kind Regards

Ash Foster

Hi Ash

Yes I’ll draw up a list of questions, you can pick out which you think would be best for me to ask him and add any you feel would also be appropriate.

I have interviewed JJ before so he may remember me although it was about a year ago so I can’t say he definitely will, yes I will certainly tell him that I’m working closely with you.

Is there any other sort of content, either on the list I’ve sent you or that you’ve thought of, that you would like me to put on the Facebook page?

I think it would be good if we could go and do an interview with Mike Smith from Cobus, as they are the title sponsors and have put a significant financial backing to the campaign, he is also very active in the community so it would be good to get an interview with him.

I would like to promote the sponsors as much as anyone as this proves to the business that they get a good amount of promo back for sponsoring it and this will hopefully help grow the programme as more businesses will get involved.

Kind Regards

Ash Foster

Yes I agree entirely we need to promote the initiative and show the businesses that are helping us so if you could arrange a date and time for an interview with him that would be brilliant, I am now free all day every Monday so that would be very handy for me if possible and also a Thursday lunchtime.

Meeting with Ash Foster

My first meeting with Ash Foster went very well and we have made some exciting plans for the project which will see me getting some very exclusive access to certain people about the community champions initiative.

We have resolved to make a 20-30 minute documentary about the initiative, showing how it works, following the children who are benefiting from it on a match day from being picked up in a bus, taken to the KC Stadium, being fed, watching the match and being returned home afterwards.

There will also be at least one story a month put on the club website which will continue beyond the end of this project.

I have been asked to promote the crowdfunding and the JustGiving page on social media and include interviews with, and videos of, people who are taking on challenges for sponsorship for the initiative.

I am also going to produce a 20 page supplement about the initiative which will be printed by the club and distributed possibly at a home game and/or through the clubs retail outlets.

Social media is obviously very important to the project so it was decided that I would set up the official Hull FC Cobus Communications Community Champions Initiative Facebook page due to the large rugby league community that is very prominent on there, Twitter may be involved as well at a later stage.

There will also probably be short videos with Hull FC players promoting the initiative that will go online on the Facebook page and the official club website.

Project Update

It is now official, I will be working on the Hull FC Community Champions initiative for my self initiated project and I have also had an email now from my contact this morning.

In my email to Ash Foster I mentioned ideas such as videos, interviews, social media work and a small magazine about the initiative, my initial email and his reply are copy and pasted below.

Hi Ash

We spoke at the community champions launch at The Deep. I am studying for a BA (Hons) degree in Journalism and Digital Media at Hull School of Art and Design and doing work experience at the clubs media department at Wykeland House.
I have been given an assignment as part of my degree called a self initiated project and I would like to base my project on the Community Champions initiative if possible please?
Basically this would include me advertising the initiative on many platforms whilst also submitting the work for my degree. I could use platforms such as social media, filming and writing.
I could create a documentary and an 8-16 page pull-out and conduct interviews with anyone involved with the project.
Tom Gooch has given me your direct number which I tried ringing a short time ago, if you would like to contact me direct to discuss this my mobile number is *********** and my home number is ***********
Alternatively you can email me back, any contact in the next few days would be massively appreciated.
Kindest Regards
Ian Peter Judson

Hi Ian,

Thanks for your email this all sounds very interesting.

How about we meet up for a coffee to discuss further? When are you free next week?

Kind Regards

Ash Foster

Partnerships Manager

Hull FC Foundation

Hi Ash

I am free about 11am on Tuesday if that’s good for you?

I really appreciate you allowing me to do this work and I can assure you that I will be working extremely hard on this project.

That’s good for me, whereabouts are you based?
Kind Regards
I live in the town centre and study at Hull School of Art and Design, where would be best for you to meet me?

Shall we say Starbucks in St Stephens?
Kind Regards
Yes that’s fine for me, I’ll see you there at 11am on Tuesday, thank you so much for this.

Kindest Regards

Change of Project?

Having had very little communication with the people involved in my initial choice of project I am now in the process of changing to a different project.

I spoke to the people at my work experience at Hull FC media department this morning about possibly basing my work around the clubs Community Champions initiative, to which they were very agreeable.

I was given the name and phone number of a contact at Hull FC who I have tried ringing but got no reply, I have now emailed this contact instead and, having left my contact details, hope for a reply in the very near future.

I must admit to being a bit frustrated at the lack of development of my first project and don’t want to let anybody down but I feel I have now waited long enough and must take some sort of action to get on with my project and get everything done in time to hand it in.

Hull FC Community Champions Launch

Super League club Hull FC have launched their Community Champions initiative at their #BeAHero day breakfast event at The Deep.

The purpose behind the initiative is to help underprivileged children turn their life around through the power of sport.

The club have set a target of raising £15,000 by the end of today and increasing that to £50,000 by the start of the 2016 Super League season in early February.

The presentation was made by Hull FC chairman Adam Pearson who revealed some frightening facts explaining: “Some of the areas of Hull are in the top 1% of deprivation in the country.

He also said: “44% of children in those areas of Hull live in poverty.”

The idea for the initiative is to give children complementary Season Pass memberships through the Hull FC Foundation, they will be picked up on match days, taken to the KC Stadium, given food and pre match entertainment, see the match and taken home afterwards.

Children aged 5 to 19 will also be given access to education and training to further help their future development.

Alan Johnson MP for Hull West and Hessle is supporting it and made an appearance at the breakfast launch and spoke about the importance of sport to help children he said: “This is a fantastic gesture from Hull FC and a worthwhile campaign that will allow us all to become Community Champions and reach out to young people in our region to give them the opportunity that otherwise would pass them by.

He also said: “I am extremely proud to be to be an ambassador for this project which will make a difference to the lives of many young people and I’m sure will leave a legacy in terms of promoting fans and players of the future and healthy and happy lives.”

Hull FC and former New Zealand international Iafeta Palea’aesina will be another ambassador for the initiative.

Another club community champion Jon Hilton gave a talk about his background and why he is also supporting the initiative with an impassioned speech which resonated with all who were present at this emotionally charged event.

FC Voices representative at the launch Lisa Jewitt said: “It’s a great initiative, FC Voices are proud to commit to this and help raise the money the club needs for it.”

The club need people to spread the word and get people and businesses to commit to this and leave a lasting legacy for the generations moving forward, people and businesses can pledge anything from £5 upwards and the club will match the donation.

The initiative will also be run in memory of former Hull FC and England youth player Bradley Parker who tragically died in a car accident earlier this month.

People can pledge by calling Ash Foster on 01482 327200 and you can find out more and pledge online at