Feedback Email

Ash Foster of Hull FC has sent me an email with the following feedback about my self initiated project:

Hi Ian,

Thanks for sending the link over and finishing the documentary.
On first viewing I have some feedback points which I will bullet point below:
– The content of the JJ Tatten interview is excellent and he speaks very positively about the initiative and Hull FC which is exactly as mentioned in one of our first meetings about promoting Hull FC positively.
– There is a lack of interviews with other people which is partly my time constraints, partly people that were not willing to speak on camera and partly due to technical issues with equipment. I feel that the Mike Smith interview would have added a great deal of value to the documentary but thats an unfortunate accident.
– I feel that there is some great shots that you have got to illustrate the evening events but I feel like it lacks a clear story and links between the images and the programme. The scenes were the bus is driving off and arriving and then the scenes in the lounge before the game, also the cobus advert on the screen could have done with some kind of narration to illustrate the point that it is actually the community champions children that were picking up and then taking to the game and how all these images link to the community champions, even if the narration was in the form of graphics. Also with these shots I felt that some of them lasted a little too long but that may be due to the amount of footage we had I guess.
Overall I am happy with the work and feel like with a few tweaks and some extra footage we could get a great documentary out of it.
Kind Regards

Overall reflection

My self initiated project has been absolutely invaluable for me in terms of what I have learnt from it, unfortunately it has also been massively frustrating at times.

I initially started by working on the HSAD commission for ABP and Green Port Hull, that never really got off the ground and saw me, however risky it was, having to change project to go and work on the community champions initiative.

When I changed to the Hull FC Cobus Communications initiative it was a risk because I was short on time, however Ash Foster put me very much at ease with regular communication by email, in meetings and eventually by phone.

While I recognise the fact that Ash is, undoubtedly, a very busy man I thought communication, which is vital to any project, dried up too much and I was left very much alone and just expected to get on with the project.

I was happy enough to get on with what I was doing but, because of the nature of what work I was doing, contact with Ash was very important, as he could get me access that I needed but couldn’t get without his help.

I believe I have done a very good job for the community champions initiative,especially considering the size of the task and, unfortunately, the lack of interaction I have had from Ash regarding certain vital factors.

Having said that I know Ash has a very wide ranging role with Hull FC so I should also be very grateful for what time he has been able to give to the project.

Social Media- Reflection

As part of my self initiated I agreed with Ash Foster that I would start a Facebook page for the Hull FC Cobus Communications initiative because I am very aware of the rugby league presence on there.

As an admin for two rugby league based pages on Facebook, and a member of many others, I see how much traffic they attract and have outlets to share the new one around.

The one that appears to attract the most people is a page for which I am an admin called Everything Rugby League. This is a page that was set up by a rugby league supporter in Australia some years ago.

It currently has an audience of 141,000 and gets hundreds of new followers most, if not every, day. Being part of this team of admins has also given me a very insight into how to run such a page.

A page I set up myself called Loyal Old Faithful is still in its infancy a bit after having only been set up at the end of 2014. It currently has 439 followers and receives new ones fairly regularly and its audience is expanding.

There are other pages of which I am merely a member like Hull FC fans forum and rugby league supporters club that are all in 4 figures for how many followers they have.

The page I set up for the community champions currently has an audience of 160 people, which I am sure will expand as more things get posted on it, especially if I can get hold of Ash and he says yes to putting the documentary I made on there.

Hull FC fans forum page Loyal Old Faithful page Everything Rugby League page Community Champions page

Meeting Reflection

I had a very positive meeting with my contact Ash Foster this afternoon which included him signing the client brief which I had written up some time ago.

Moving forward there are some very good plans including upcoming interviews on camera with Mike Smith at Cobus Communications who are the main partner of the Community Champions Foundation, and JJ Tatten at The Warren where many of the young people who are benefiting from the project go.

I am very much looking forward to making big strides with this in the coming weeks including starting to make a documentary showing interviews, generic match coverage and showing how the foundation is working and what benefits it is bringing.

I am also going to start writing articles about the work of the foundation for the official Hull FC website and Ash and myself have now committed to meeting at least once a week from hereon in.

I know exactly what I am aiming for in the next few weeks and what I am doing and I am very appreciative of the help Ash is giving like setting up interviews with people that he is in regular contact with.


More Emails

Hi Ash

I have put together a word document detailing the sort of communications I’m expecting to put on the Facebook page.
I won’t put anything on there apart from the graphics until I have your approval to do so. I will also start using the graphics on the Lucid Press design for the supplement that we spoke about.
I also have the client brief of everything we discussed written up ready for your go ahead once you’ve seen it so I believe a meeting between myself and you, to just go over the finer details and for you to sign the brief, asap would be very advantageous if possible please?
Kindest Regards
Ian Peter Judson

Hi Ian,

Just looking through the plan, Ive noticed that there is a few mentions of players of promoting this and this seems to be a focus. Unfortunately we can’t rely much on the players to promote this in videos and regular posts. This is one of the ways we have to get creative at Hull FC as the simple answer would always be to use the players but they simply don’t have the amount of time that they get requests for.

If we can look at other similar charity sports campaigns that have been innovative through their use of social media that would be very handy.

Kind Regards

Ash Foster

Hi Ash

I don’t mean to use endorsement by the players over much just at the occasional time when one of them might have time although I do absolutely understand that they won’t be available very often.

I seem to remember a mention that it is mainly young people at the Warren in the town centre who are benefiting so I wondered if I should maybe approach JJ Tatten to interview him for the Facebook page possibly?

Hi Ian,

That would be a great idea, if you could let JJ know that you are working closely with myself to promote the project and the organisations that we work with as I’ve worked with on this with JJ and I know he would be happy to help in that regard.

Please could you confirm the type of questions you would be asking him and maybe I could add some that I think would benefit it from our point of view of attracting more business sponsorship.

Kind Regards

Ash Foster

Hi Ash

Yes I’ll draw up a list of questions, you can pick out which you think would be best for me to ask him and add any you feel would also be appropriate.

I have interviewed JJ before so he may remember me although it was about a year ago so I can’t say he definitely will, yes I will certainly tell him that I’m working closely with you.

Is there any other sort of content, either on the list I’ve sent you or that you’ve thought of, that you would like me to put on the Facebook page?

I think it would be good if we could go and do an interview with Mike Smith from Cobus, as they are the title sponsors and have put a significant financial backing to the campaign, he is also very active in the community so it would be good to get an interview with him.

I would like to promote the sponsors as much as anyone as this proves to the business that they get a good amount of promo back for sponsoring it and this will hopefully help grow the programme as more businesses will get involved.

Kind Regards

Ash Foster

Yes I agree entirely we need to promote the initiative and show the businesses that are helping us so if you could arrange a date and time for an interview with him that would be brilliant, I am now free all day every Monday so that would be very handy for me if possible and also a Thursday lunchtime.

Emails between myself and Ash Foster

Here are questions I intend to ask JJ Tatten, please cut out any unnecessary ones and add on your own if required.

I will wait for your approval before I contact him for an interview.

They are good, I would just discount questions 4 and 6 and not use these ones. You can ask the others though. I will let you know about the Mike Smith interview.

Kind Regards

Ash Foster

Great stuff, I will contact him tomorrow to request an interview, would you like to be there as well when I interview him?


It will be ok if you go by yourself for this one the questions are all good.

I wil lome with you on the Mike Smith one which will be on Monday 4th April in the afternoon, can you make that?

Kind Regards

Ash Foster

Yes I can do Monday 4 April to interview Mike Smith.

Ok that’s great cheers, its 2pm at Cobus off Hessle Road.

I will have a look at some questions for this.

Kind Regards

Ash Foster


Meeting with Ash Foster

My first meeting with Ash Foster went very well and we have made some exciting plans for the project which will see me getting some very exclusive access to certain people about the community champions initiative.

We have resolved to make a 20-30 minute documentary about the initiative, showing how it works, following the children who are benefiting from it on a match day from being picked up in a bus, taken to the KC Stadium, being fed, watching the match and being returned home afterwards.

There will also be at least one story a month put on the club website which will continue beyond the end of this project.

I have been asked to promote the crowdfunding and the JustGiving page on social media and include interviews with, and videos of, people who are taking on challenges for sponsorship for the initiative.

I am also going to produce a 20 page supplement about the initiative which will be printed by the club and distributed possibly at a home game and/or through the clubs retail outlets.

Social media is obviously very important to the project so it was decided that I would set up the official Hull FC Cobus Communications Community Champions Initiative Facebook page due to the large rugby league community that is very prominent on there, Twitter may be involved as well at a later stage.

There will also probably be short videos with Hull FC players promoting the initiative that will go online on the Facebook page and the official club website.

Project Update

It is now official, I will be working on the Hull FC Community Champions initiative for my self initiated project and I have also had an email now from my contact this morning.

In my email to Ash Foster I mentioned ideas such as videos, interviews, social media work and a small magazine about the initiative, my initial email and his reply are copy and pasted below.

Hi Ash

We spoke at the community champions launch at The Deep. I am studying for a BA (Hons) degree in Journalism and Digital Media at Hull School of Art and Design and doing work experience at the clubs media department at Wykeland House.
I have been given an assignment as part of my degree called a self initiated project and I would like to base my project on the Community Champions initiative if possible please?
Basically this would include me advertising the initiative on many platforms whilst also submitting the work for my degree. I could use platforms such as social media, filming and writing.
I could create a documentary and an 8-16 page pull-out and conduct interviews with anyone involved with the project.
Tom Gooch has given me your direct number which I tried ringing a short time ago, if you would like to contact me direct to discuss this my mobile number is *********** and my home number is ***********
Alternatively you can email me back, any contact in the next few days would be massively appreciated.
Kindest Regards
Ian Peter Judson

Hi Ian,

Thanks for your email this all sounds very interesting.

How about we meet up for a coffee to discuss further? When are you free next week?

Kind Regards

Ash Foster

Partnerships Manager

Hull FC Foundation

Hi Ash

I am free about 11am on Tuesday if that’s good for you?

I really appreciate you allowing me to do this work and I can assure you that I will be working extremely hard on this project.

That’s good for me, whereabouts are you based?
Kind Regards
I live in the town centre and study at Hull School of Art and Design, where would be best for you to meet me?

Shall we say Starbucks in St Stephens?
Kind Regards
Yes that’s fine for me, I’ll see you there at 11am on Tuesday, thank you so much for this.

Kindest Regards