My first meeting with Ash Foster went very well and we have made some exciting plans for the project which will see me getting some very exclusive access to certain people about the community champions initiative.
We have resolved to make a 20-30 minute documentary about the initiative, showing how it works, following the children who are benefiting from it on a match day from being picked up in a bus, taken to the KC Stadium, being fed, watching the match and being returned home afterwards.
There will also be at least one story a month put on the club website which will continue beyond the end of this project.
I have been asked to promote the crowdfunding and the JustGiving page on social media and include interviews with, and videos of, people who are taking on challenges for sponsorship for the initiative.
I am also going to produce a 20 page supplement about the initiative which will be printed by the club and distributed possibly at a home game and/or through the clubs retail outlets.
Social media is obviously very important to the project so it was decided that I would set up the official Hull FC Cobus Communications Community Champions Initiative Facebook page due to the large rugby league community that is very prominent on there, Twitter may be involved as well at a later stage.
There will also probably be short videos with Hull FC players promoting the initiative that will go online on the Facebook page and the official club website.