Semiotics, The Sun Vs The Daily Telegraph

The Sun

Large headline, Not much text, Shock tactics, Attention grabbing,Lot’s of pictures on front page, poppy and words “We Will Remember Them”, Bold print, Concentrating on scandal, Slang terms, Red underlining conveying urgency, padded headline at the top, Much more visual, Simplistic title, More contemporary, Headlines in capitals, Particular about its price.


The Daily Telegraph

No sensationalism, precise headline, Lot’s of text, One main picture (royal subject) and one small picture, Cartier (up market) Advertising, Padding headline at the bottom of the front page (story continued on page 6) Small headlines at the top, Small cartoon, Much more descriptive, Professional typography, Old style type for paper title, Traditional paper appealing to certain audience, No price

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